Japanese Social Online
Japanese Social networks have become integrative elements of modern
Japan youth culture over the last years, shaping social patterns and
changing the ways that people communicate. When taken abroad, these services
have to deal with a large number of cross cultural peculiarities by their very
nature. Societal and Cultural gaps are particularly evident in the case
of Japan. The society generally puts more emphasis on the community
rather than on the individual. Also, security plays a major role in many aspects
of Japanese life.
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Japan Social has the biggest online advertising markets in the world.
It collects more than 6 billion dollors in the previous year. The cultural
distinctions largely explain why social networks from abroad have a hard time
winning over Japan’s 90 million web users. Japan’s biggest social network
is called Mixi. Drawing in one in five web users in the country, Mixi now
boasts over 15 million members.
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