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Japanese Social Network

Japanese Social network have become integrative elements of modern Japan youth culture over the last years, shaping social patterns and changing the ways that Japanese communicate. When taken abroad, these services have to deal with a large number of cross cultural peculiarities by their very nature. Societal and Cultural gaps are particularly evident in the case of Japan. The society generally puts more emphasis on the community rather than on the individual. Also, security plays a major role in many aspects of Japanese life.

Japan Social Network has the biggest online advertising markets in the world. Japan Social Networks collects more than 6 billion dollors in the previous year. The cultural distinctions largely explain why social networks from abroad have a hard time winning over Japanís 90 million web users. Japanís biggest social network is called Mixi. Drawing in one in five web users in the country, Mixi now boasts over 15 million members.

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